A goat rodeo is a situation with all the risk and none of the potential beneift. If you're in a rodeo, sure it's dangerous but you'll look pretty cool doing it. If there are goats instead of horses, however, you're stuck with all the danger but none of the cool factor. It's in our name because we want to remind ourselves to never let it happen.
We've been developing software for a combined 70 years- long enough to have seen it, but short enough to have a new perspective. Our customers are very involved in the entire process- that results in getting what you want sooner without constant reiterations and not wasting your time.